Question: What Is A High Email Bounce Rate?

What is bounce rate for website?

Bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site..

What is bounce rate for email?

The email bounce rate is the percentage of email addresses in a mailing list that did not receive promotional messages because the recipients’ mail servers returned them. Bounces happen when emails cannot be delivered to email addresses.

How can I reduce email bounce rate?

How To Reduce Email Bounce Rate?Only Use Permission-Based (Opt-In) Email List.Keep Your Subscribers’ List Updated.Don’t Use Your First Campaign As A Way To ‘Clean’ Your List!Verify The Email Addresses.Be Consistent With Your Emails.Write Quality Emails.Avoid Creating Spam-Like Emails.Do Not Use Free Sender Domains.More items…

What can cause a high bounce rate?

Here are the 14 most common causes of a high bounce rate.Slow page load times. … Bombarding visitors with alternative offers and intrusive advertisements. … Visitors seeing something unexpected and unrelated to what they came for. … Making visitors dig for what they came for with content that’s not skimmable.More items…

What is a good bounce rate?

As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.